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Small Businesses & Social Media = £££


 “Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.” ― Brian Solis

Small businesses and social media can be an award winning formula, however many small to mid size businesses often neglect it’s use or use social platforms ineffectively.

It goes to say without question social media is a marketing force that is to be reckoned with. It is also something many of us now incorporate daily into our life, the way social media has dominated our experiences online and offline over the past few years has been incredible. It is now almost near impossible to go to any website or see any TV commercial without a twitter name or Facebook name being displayed, however some are still reluctant to buy into social media.

This thinking can be considered “old fashioned” with many businesses simply believing social media is just a craze that business will eventually tire of, however with Twitter operating with approximately 500 million+ users and Facebook greatest of them all with a staggering 1.1 billion users, it is easy to say social media is here for the long run and for businesses it will soon become the case of adapt or die.

Some compelling statistics prove the face that social media is becoming the new TV advert by it’s ability to reach thousands instantly.

Tweetable Statistics;

1.Asking questions on Facebook drives interaction up by 10 to 20 percent. (Source: Buffer)

2. The 55-64 age group is the fastest growing demographic on Twitter — at 79% since 2012. (Source:Jeff Bullas

3. 74% of Americans are unfamiliar with the concept of checking in to a location via mobile device. (Source: Convince & Convert

4. Social media produces almost double the marketing leads of telemarketing, direct mail, or PPC. (Source: HubSpot) 

5. One out of every seven minutes spent online is on Facebook. (Source: Media Bistro

6. 23% of Facebook’s users check their account five or more times every day. (Source: The Social Habit

7. 71% of social media users say they’re more likely to purchase from a brand they are connected with. (Source: AllTwitter

8. Those with a college degree are less likely than those with some college to use social networks. (Source: Huffington Post) 

9. There are 575 likes and 81 comments by Instagram users every second. (Source: Digital Buzz Blog)

10. 56 percent of customer tweets to companies are being ignored. (Source: AllTwitter

A compelling argument by all accounts, convinced yet? If not read some of these related articles.

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Know Your Customer!


“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter F. Drucker

#2 Know Your Customer!

As with advertising and marketing the second rule of utilising social media is to understand and know your audience.

When deciding upon the use of social platforms a business MUST consider it’s target audience, the business needs to understand whom it wishes to engage and then work from there. In order to fully understand customers and the chosen target audience a business must decide upon and implement a set of marketing metrics in order to gain a developed understanding.

  • Understand your target market’s point of view and activities. Think demographics, psychographics and past purchases, as well as interests and priorities.
  • Consider influencers, buyers and end users. Most purchase decisions, including consumer purchases, are made with input from more than one person.
  • Know where your audience engages on social media. Not everyone is on Facebook.
  • Consider your audience’s social media behavior. Does your market lurk, share or create social media content? What incentives will make them act?

The more you know your audience, the easier it will be to engage with them on social media and get the results you’re looking for.

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Social media in business is a pressing topic that is continually changing. Many business small to large are now encouraging employees to become more open with their use of social media, this contradicts the previous ideology of employees should not use social media for fear of bringing their employer into disrepute. After all an employee still represents the company they work for even after hours, the interesting point here is that businesses are beginning to embrace the change and become more accessible and open with their use of social platforms.

In the new information society businesses must begin to embrace this new approach to interfacing with customers in order to provide a breakdown in communication barriers between customers and businesses. With employees and many businesses making use of social media the process of opening up and embracing connection is becoming a battle that is now moving forward to be won.

Social media in business is a pressing topic

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Building Brand Loyalty Using Social Media

Ever felt like your customers simply come in once and then walk away never to return? For many businesses this a pressing issue, this problem stems right from small to midsize business right through to large corporations and public companies. The issue is that of BRAND LOYALTY, the problem is how can a business effectively build a relationship and develop a customer rapport effectively in order to establish a consistent client to business relationship.

In modern society many companies are actively encouraged to develop an online presence, the approach is either through the use of social media or by the development of a intuitive website. For many business small and large this is where the problem begins. How do I connect with my customers effectively through the use of media my customers actively use?

The answer is to use social media in an effective way that ties in with the strategy and objectives a business has. Through the use of social media consultants multiple companies are now making effective use of social media to gain a wider online presence and help maintain certain aspects of their customer experience.

Examples of how businesses can use social media are as follows;

  • Narrow your focus to responding to customer complaints, as Comcast does on Twitter.
  • Build brand loyalty, as Bisnow does with e-newsletters, as Skittles does on Facebook, and as the Wine Library does with its podcasts.
  • Issue blog posts and tweets instead of news releases, as Google does with its blog, and as its now-former CEO did with Twitter.
  • Re-purpose your existing content, and thus enlarge your audience, as The New York Times does with Twitter, as the FBI does with Scribd, and as Dell does with SlideShare.
  • Manage your reputation, as countless companies do — or try to do — withWikipedia.
  • Conduct crisis communications, as Johnson & Johnson does with its blog.
  • Hold contests to improve your algorithms, as Netflix did with the Netflix Prize.
  • Crowdsource your challenges, as the U.S. Army did with its field manuals.
  • Demonstrate thought leadership, as recruiter Lindsay Olson does with her blog.
  • Research free advertising opportunities, as Allstate does on YouTube.
  • Showcase your wares, as Zappos does with its blog, and boost your sales, as Dell does on Twitter.
  • Recruit employees, as Booz Allen does on LinkedIn.

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Welcome to my first blog post, this is the first step in a process of becoming a Social Media Consultant. Over the next few weeks i’ll be posting about my progress of turning my idea into a business.


If you’re interested in what a Social Media Consultant can do for you and your business follow the link to the related article below.

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