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Interesting Infographics #1

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Interesting Infographics #1 Business Activity On Social Media

Welcome to the first in the series of Interesting Infographics, this series of posts I will aim to provide a different Infographic highlighting different areas and aspects of social media and business.

Interpreting Infographics

The average person spends over 6.2 hours on social networks per month, this culminates to the average person spending over 22.5% of their time utilising a social platform. This vast amount of time spent clicking,tweeting and surfing is a large resource of user attention that business may be to act upon. This point is further emphasised by the second main part of the above infographic showing the level of social commerce, which over the past year has grown and is predicted by 2015 to rapidly expand to a level equivalent to $30 BILLION. This large-scale of activity will enable business to tap into new revenue streams by being able to reach new customer bases through their use of social media platforms. However the presence of multiple large corporations is often unwelcomed by the online communities that use these sites with 87% of Fortune 100 companies in the us and 100% of FTSE 100 companies in the UK utilising a social media presence. The argument for this use is that by allowing businesses and corporations onto these social platforms customers will be able to reap the benefits of better customer service and better businesses – customer interaction. In both cases the most popular platform for businesses to utilise is Twitter with over 2.7 million followers of FTSE 100 corporate accounts it is clear to suggest that some social users accept the and welcome businesses to be on social media sites.

In contrast to the larger businesses smaller to medium size businesses often struggle in this area due to mainly lack of understanding and also in some cases due to the size of their customer base. This area is where the use of a social media can provide a smaller business a platform from which to springboard in order to compete with those who operate on a larger scale. An interesting environment is now arising as more and more small businesses aim to increase their use of social platforms and this year alone has seen an 80% increase by small and mid size businesses adopting a fresh new approach to social media use.

This means that the social environment currently dominated by larger corporations will soon be undergoing a change as more and more smaller often local businesses uptake social media and begin to fully utilise these platforms to complement their business objectives and needs.

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Is That Mine? Take Ownership!

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#3 Take Ownership Of Your Brand

“If design isn’t profitable, then it’s art.” – Henrik Fiskar

The importance of taking ownership of your brand on social media is one of high importance. Taking ownership on many of the major social networks may prove to be difficult and businesses must understand that this may not be possible, depending on your company name and similarly named organisations.

Most businesses will understand the power of branding and what their brand is worth in shorthand a strong brand helps customers to recognise your company without thinking. After you’ve claimed your space, remember to incorporate elements of your brand into your profile.

This is quite possibly the main piece of advice any business embarking on a social media journey should follow make it yours! – this leads onto rule number 4

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