Social media in business is a pressing topic that is continually changing. Many business small to large are now encouraging employees to become more open with their use of social media, this contradicts the previous ideology of employees should not use social media for fear of bringing their employer into disrepute. After all an employee still represents the company they work for even after hours, the interesting point here is that businesses are beginning to embrace the change and become more accessible and open with their use of social platforms.
In the new information society businesses must begin to embrace this new approach to interfacing with customers in order to provide a breakdown in communication barriers between customers and businesses. With employees and many businesses making use of social media the process of opening up and embracing connection is becoming a battle that is now moving forward to be won.